Film & video arts

Group, School and Child Youth Camp Art Programmer Coordinator - Recreation Technician III

Since 2000 the City Arts Centre has been sparking creativity in people of all ages and artistic abilities. We are known for providing community based art programming taught by a local team of skilled artists and professionals who are passionate about infusing art and culture within the city of Edmonton. Patrons are both returning students who want to develop a skill in a specific art medium, while others are new to our programs and are exploring something new for the first time.

Sound Intensive Public Presentation - Sonic Cosmos: A Sound & Film Experience

Sound Intensive Public Presentation

Sonic Cosmos: A Sound & Film Experience 

Join the National accessArts Centre for a special performance and presentation about our Sound Intensive – a two-week residency at cSPACE where NaAC artists worked with visiting composer Dani Saldo to explore songwriting, foley, and composition for film. The artists will share about their process and offer a sneak peek into our upcoming film Cosmos Report (2025) 

Survey Results | The New Experience Economy - Wave 6

This research was conducted in six waves over the course of 2020 and 2021. This is a community resource that is FREE to access and results from the sixth wave of research are now available.

Findings for Alberta organizations from Wave 6 results include:

  • Comfort has developed into a very predictable pattern that follows case numbers and now vaccine rates.
  • Albertans will return at their own pace; participation hinges on personal comfort but also personal risk tolerance.
  • There is a consensus that there will be less of a return to “normal” but rather a new way of doing things moving forward.
  • Because Albertans have spent the past year and half discovering new things to do, the selection of what they can choose from now is quite vast.
  • Spending habits are in flux, and at this point it is difficult to predict where Albertans will direct their money in the short term.

What are the implications for Alberta organizations?

  • Even as restrictions have been removed, organizations still need to deal with comfort. As it stands, there is clear hesitancy in the audience and it will be important to communicate safety measures to make audiences comfortable when re-engaging.
  • Organizations should keep in mind that public sentiment is a more useful barometer over government announcements. Gauging expectations for increased participation to occur will be based on a combination of comfort and risk tolerance.
  • Organizations should expect more permanent (structural) changes to stick around – specifically related to organizational transparency, flexibility with refunds, new payment options, etc. These should be things that organizations consider keeping even if they are no longer required by the government.
  • The main consideration for organizations remains flexibility – in terms of payment options, participation options, etc. This will allow for consideration on different levels as Albertans suss out how they want to direct their spending.

Download the reports:

About the project

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative was funded by:

Image
Sticky at top of newsfeed
No
Article teaser

6th and final wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Facebook title
Survey Results | The New Experience Economy - Wave 6
Facebook description

6th and final wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Twitter title
Results | The New Experience Economy - Wave 6
Twitter description

6th and final wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues

Spotlight
Off

Survey Results | The New Experience Economy - Wave 1

Like the rest of the world, Alberta is navigating a new reality brought by a pandemic that is changing public life and re-shaping our economy. Organizations in the arts, culture, sports, recreation, tourism and hospitality sectors, all which rely on live, group experiences, are grappling with new challenges. Organizations need to be prepared for a change in audience behaviour. The question is what that will look like, now and over the coming months.

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

This research is being conducted in six waves over the course of the next year with the first wave of results (based on surveys conducted between May 21 and June 2, 2020) now available.

This is a community resource that is FREE to access and results from the first wave of research are now available.

Download the reports:

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com

Image
Sticky at top of newsfeed
No
Article teaser

First set of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Spotlight
Off

Survey Results | The New Experience Economy - Wave 3

This research is being conducted in six waves over the course of the next year. This is a community resource that is FREE to access and results from the third wave of research are now available. 

Findings for Alberta organizations from Wave 3 results include:

  • Community attitudes on comfort are becoming entrenched.
  • Risk tolerance provides a richer understanding of how Albertans will approach engagement.
  • Right now audiences indicate they need to hear experiences will be safe and fun.
  • Capitalize on desire for shared experiences but with a focus on innovation and intimacy.
  • The intersection of cohorts, shared experiences, and risk tolerance means audiences will engage, but appear to be doing so with their cohorts in mind - "will this put my friends/family at risk?". 

What are the implications for Alberta organizations?

  • Comfort with conditions and other people has dampened willingness to actually engage in their usual activities. It is likely this variable is an additional barrier impacting final consideration of participating in activities.
  • The benefits you offer and the messaging you broadcast must overcome that broader interpretation of risk. Whereas risk used to be overcome simply by appealing to the motivations of the individual, now we will have to assuage safety/health concerns that impact the people around the individual (i.e. safety measures are not just for you; they are for those around you.)
  • Knowing who you can reach, what to offer them and what to say will be critical as organizations plan how to engage audiences in the coming months.
  • Right now audiences indicate they need to hear the experiences they will have are safe and fun. This is critical for building confidence and organizations need to reinforce those dual messages of safety/comfort with enjoyment. The weight of each type of message will vary depending on how risk tolerant the audience is.
  • Audiences need to hear they will be able to have the desired shared experiences but that the experience is safe (for them and their cohort). To balance those needs of social, safety, and fun, organizations will need to develop and continuously reinvent (often many times over) the types of small group offerings that deliver this.
  • Opportunities exist for organizations in the experience economy to engage Albertans by balancing the notion of cohorts with shared experiences. Show them how to engage with their entire cohort or at least show the activity will not put their cohort at risk.

Download the reports:

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com

About the project

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

Image
Sticky at top of newsfeed
No
Article teaser

Third wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Facebook title
Survey Results | The New Experience Economy - Wave 3
Facebook description

Third wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Twitter title
Survey Results | The New Experience Economy - Wave
Twitter description

Third wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Spotlight
Off

Alberta Artist Profile | Frederick Kroetsch

Join the AFA in recognizing its 30th Anniversary and the annual Month of the Artist by celebrating our local artists and arts organizations. Get to know Frederick Kroetsch, documentary filmmaker.  

Frederick is an Edmonton-based documentary filmmaker. Jump to his bio below. The World Premiere of his newest film, Blind Ambition: The Story of Wop May, will be on October 3, 2021, at the Edmonton International Film Festival. Check out screening info here.

We asked Frederick about his film, his practice, and about being an artist in Alberta...

Tell us about your documentary filmmaking practice.

For me, collaboration is key. Filming documentary content can be difficult and usually requires working with many other artists. There are directors, cinematographers, actors, animators, editors, foley artists…depending on the complexity and creativity it often means numerous people.

I also prefer to be diverse in the content I make. It ranges from commercial to abstract. There are numerous aspects to documentary, and I enjoy all of them.

What do you want people to know about documentary filmmaking as an art form?

Documentary IS an art form. It isn’t just reality TV, activism, and true crime retrospectives. Documentary has a long and celebrated history in Canada, with some proposing we make it our official art form.

Documentary is ubiquitous - our digital landscape is inundated with vlogs, Youtube, news organizations and Netflix. So much of that content falls into conventional tropes.

I’d like people to think about the way we tell our stories and seek out content that has style and originality. Next time you post a selfie video, record using lights, or do it under water.

Tell us about your recent project Blind Ambition: The Story of Wop May

Blind Ambition brings to life the story of what I think is Edmonton’s most inspiring pilot – Wilfred ‘Wop’ May.

IFrame

This project started as a very small and conventional documentary with talking heads interspersed with archival photos. As we slowly received more funding support, the project became more ambitious.

Once we secured some AFA funding, we decided to recreate some of the historical moments that didn’t have any archival materials. Then we decided to shoot on actual 35mm film. Another grant came in and we decided to film with a 50-piece orchestra in Prague. We pieced it all together in small hops.

In the end it became a 20-minute short documentary with creative elements like cinematic dramatic recreations and comic book art.

What is it like to be an artist in Alberta?

Like all places, there are both positives and negatives to being a documentary filmmaker in Alberta.

On the positive side there is tremendous support from organizations like the AFA, Edmonton Arts Council, Edmonton Heritage Council and the Film and Video Arts Society of Alberta (FAVA) to keep me telling stories. The film community is passionate and always ready to lend a hand.

It is also less expensive to live here and rent facilities than other major cities. Alberta also seems to have an entrepreneurial/risk-taking spirit that often lets me push the barrier a little further.

On the negative side, I’m required to travel long distances to attend industry events and meet with broadcasters.

Behind the scenes filming Blind Ambition: The Story of Wop May

It’s been a difficult year for artists. What’s has your experience been like trying to work during the pandemic?

I went from shooting a food travel series across Canada with my wife, to sitting in my basement in front of a computer. Although financially challenging, it provided me an opportunity to look inwards and start developing new projects.

Due to timing issues, we had no options but to film Blind Ambition during the pandemic. It was challenging to work with a relatively large crew and maintain proper COVID protocols – but we managed to pull it off with no one getting sick. 

What’s the most important thing Albertans can do to support local artists in Alberta?

Find out if your elected officials care about supporting artists. Go to local art shows. Hang out at local film festivals. We make cool things here – we should be proud of that.

And please come to the Edmonton International Film Festival to check out amazing Albertan films!

Frederick Kroetsch bio

Frederick has numerous credits under his belt! Here are a few highlights...

He made Last of the Fur Traders for AMI-tv, which follows the journey of his father returning to the arctic.

He also created the TV-series Queen of the Oil Patch for APTN. Frederick has made dozens of documentaries for organizations such as TELUS Originals, CBC Digital, Telefilm, Bravo, NFB, CTV and Shaw.

He recently produced the feature documentary The Secret Society and is currently directing the TV-series Dr. Savanna: Wild Rose Vet for Cottage Life.

Frederick graduated with a film production degree from Concordia University; was awarded a Top 40 Under 40 Award in his home city of Edmonton; and won a Hot Docs Short Film Pitch. He is an alumnus of The Werner Herzog Rogue Film School, The NSI Business for Producers Program, Whistler Doc Lab, and the TELUS Fellowship Program

Frederick is EP and DOP on Wochiigii lo: End of the Peace, which premiered at TIFF 2021.

The film Form and Function from his arts collective “Are we artists or Cops?” is currently on display at the Artists in the Fallow Exhibit at Brighton Block. He is also very excited about receiving his first Canada Council grant for an experimental film tentatively titled Flesh Ballet


How will you take part in art and support artists? Share your experiences through social media by tagging the AFA and using the hashtag #TakePartInArt.

Image
Sticky at top of newsfeed
No
Article teaser

Take part in art by getting to know local artists. Frederick Kroetsch is an award-winning documentary filmmaker working in Alberta.

Facebook title
Alberta Artist Profile | Frederick Kroetsch
Facebook description

Take part in art by getting to know local artists. Frederick Kroetsch is an award-winning documentary filmmaker working in Alberta

Twitter title
Alberta Artist Profile | Frederick Kroetsch
Twitter description

Take part in art by getting to know local artists. Frederick Kroetsch is an award-winning documentary filmmaker working in Alberta

Art discipline
Spotlight
Off