Literary arts

Career Opportunity: Allied Arts Council of Lethbridge - Executive Director

The Allied Arts Council of Lethbridge seeks a new Executive Director to assume a leadership position in 2025.
POSITION: Executive Director
Hours: Full-time, permanent position
Location: In-person, Lethbridge, Alberta
Website: artslethbridge.org/job-opportunities
Closing date: January 9, 11:59 pm

The Allied Arts Council of Lethbridge (AAC) is a not-for-profit, charitable organization that promotes and supports the growth and development of the arts sector in Lethbridge while upholding the values of creativity, collaboration and inclusiveness, professionalism and accountability.

Established in 1958, as a member-based society, the AAC is a multi-faceted organization whose activities include: advocacy on behalf of artists and arts organizations, increasing public understanding of and support for the arts, promoting arts events and initiatives, and creating events and opportunities for artists and the community to come together. The AAC is also responsible for the management of Casa the City of Lethbridge’s purpose-built community art centre.

The AAC seeks a dynamic, visionary and self-motivated leader to assume the position of Executive Director. The Executive Director will report to the AAC Board of Directors and will provide strategic and fiscal leadership for the organization. They will be accountable for the implementation of the Board’s strategic plan; oversight of all AAC policies, operations, services and programs, and the supervision of the AAC management team.

The successful candidate will have a strong understanding of the arts sector and its value to the broad community which will allow them to be an advocate for the AAC and the arts community. They will be recognized for their big-picture thinking skills and will have a proven record of implementing successful initiatives.  They will also demonstrate the ability to support and lead a diverse team. Their superior relationship-building and communication skills will allow them to collaborate with a variety of sector, community and government stakeholders.

Preferred Qualifications:

  • Bachelor's degree or a minimum 3 years management experience and demonstrated
    leadership in the Arts
  • Experience working with a nonprofit organization; preferably an arts organization
  • Strong planning, organizational and analytical skills
  • Experience working with the media
  • Experience developing and managing budgets and grant writing experience
  • Knowledge of the Lethbridge and area arts sector

Primary areas of responsibility include but are not limited to:

  • Board of Directors liaison and support
  • Leadership, supervision and evaluation of senior staff
  • Program development, management and evaluation
  • Fiscal management, grant oversight and fund development
  • Contract management
  • Cultivating strong community relationships
  • Liaison with City of Lethbridge administration

Qualified candidates are invited to submit a cover letter and resume with salary expectations and three references, to the attention of: Hiring Committee, Allied Arts Council of Lethbridge, hr@artslethbridge.org before January 9, 2025 at 11:59 pm. 

Interviews will be scheduled for Jan 21 - 24. Only candidates short-listed for interviews will be contacted. Expected start date is March 29, 2023. A Criminal Record check will be required. Compensation will be commensurate with experience (Salary Range: $78,000 - $83,000). This position comes with a competitive health benefits plan.

For further information, please contact:  Jon Oxley, Board President, by email at hr@artslethbridge.org

The Allied Arts Council of Lethbridge is an equal-opportunity employer. Employment is decided on the basis of qualifications, merit and business need.

The Allied Arts Council of Lethbridge acknowledges that we are gathered on the lands of the Blackfoot people of the Canadian Plains and pays respect to the Blackfoot people past, present and future while recognizing and respecting their cultural heritage, beliefs and relationship to the land.  The City of Lethbridge is also home to the Metis Nation of Alberta, Region III.

Image
Sticky at top of newsfeed
No
Article teaser

The Allied Arts Council of Lethbridge seeks a dynamic, visionary and self-motivated leader to assume the position of Executive Director in 2025.

Facebook title
Career Opportunity: Allied Arts Council of Lethbridge - Executive Director
Facebook description

The Allied Arts Council of Lethbridge seeks a dynamic, visionary and self-motivated leader to assume the position of Executive Director in 2025.

Twitter title
Career Opportunity: Allied Arts Council of Lethbr
Twitter description

The Allied Arts Council of Lethbridge seeks a dynamic, visionary and self-motivated leader to assume the position of Executive Director.

Deadline
News type
Location
Artist opportunity type
Expiry
Spotlight
Off

Wild Skies Press: Call For Submissions

Calling all Writers: Open Submissions Now Live!

Do you have a story to share? Wild Skies Press is now seeking submissions for upcoming book titles.

Fiction, non-fiction, poetry–we want to hear from you!

Submit before January 30 2025 to be considered for the 2025-2026 season, with early submissions highly encouraged.

Don’t miss the chance to bring your work to life with a publisher that values your voice. 

Visit wildskiespress.com/call-for-writers/ for more details about our submissions process and to learn about what makes Wild Skies Press the right publisher for you. 

Image
Sticky at top of newsfeed
No
Article teaser

Wild Skies Press is now seeking manuscript submissions for the upcoming 2025-2026 publishing season.

Facebook title
Wild Skies Press: Call For Submissions
Facebook description

Wild Skies Press is now seeking manuscript submissions for the upcoming 2025-2026 publishing season.

Twitter title
Wild Skies Press: Call For Submissions
Twitter description

Wild Skies Press is now seeking manuscript submissions for the upcoming 2025-2026 publishing season.

Deadline
News type
Artist opportunity type
Expiry
Spotlight
Off

AFA Workshop - Community Support Organization Operating program

Both workshops are full. Thank you for your interest. 

Free live tutorial workshops:

  • Friday, February 4 @ 1:30 – 2:30 pm; or
  • Thursday, February 10 @ 1:30 – 2:30 pm
  • Please note that this workshop is intended for current applicants (i.e. already undergone eligibility assessment)

The workshop will focus on how to navigate through the new GATE Front Office online application system by going through each of the steps and required documents to submit your final report and complete a new application.

  • The GATE online application system went through a significant version upgrade, which includes a new design and look of the Front Office portal. Front Office is the name of the GATE portal you use to apply for an AFA grant or submit a final report.

The workshop will help you prepare for Community Support Organizations Operating Funding (March 1, 2022 grant deadline).

Space is limited and seats will be reserved on a first come, first serve basis.

To register for a session, please email your attendance request to Cynthia.Enzenhofer@gov.ab.ca.

Image
Sticky at top of newsfeed
No
Article teaser

Free grant workshop in February for current applicants to the Community Support Organization operating funding program.

Facebook title
AFA Workshop - Community Support Organization Operating program
Facebook description

Free grant workshop in February for current applicants to the Community Support Organization operating funding program.

Twitter title
AFA Workshop - Community Support Organization
Twitter description

Free grant workshop in February for current applicants to the Community Support Organization operating funding program.

Deadline
Artist opportunity type
Expiry
Spotlight
Off

Ukrainian Christmas Market

In addition to our regular gallery and boutique offerings, we will host several vendors in our large gallery who will be selling art, crafts, food, and Ukrainian goods.

Vendors

ArtSpaceSol

Olha Frolova is an artist from Kyiv, Ukraine, now living and creating in Edmonton. Drawing has always been her hobby and for the past seven years, it has been her career. In her art, she presents her love, worries, and thoughts. Since the beginning of the Russian full-scale invasion of independent Ukraine, she represents more of her beautiful country within her drawings. Soon, she will draw a story of great victory.

Dobra Kubasa

Every Dae Clay

Camille creates beautiful clay earrings meant to help you “Celebrate Every Dae.” Each pair is created to reflect your inner light.

Ivanna Dyedkova

Ivanna is a talented and accliamed beadwork artist. She is always looking for new sources of inspiration that drives her to learn, improve and develop new techniques and one-of-a-kind pieces of art. Each piece of jewelry reflects her imagination, adoration, and respect for this art form.

Friends of the Ukrainian Village

Formed in 1984, the Friends of the Ukrainian Village Society (FOUVS) is dedicated to supporting the Ukrainian Cultural Heritage Village through fundraising events, donations and membership fees, and through the administration of the museum shop and food services. Generated funds support of the acquisition and restoration of furnishings and artifacts, costuming for role-players, and programming that enhances the visitor experience.

Lori Studios

You’ll definitely recognize Lori Studios with her beautiful ‘Baba Dinnerwar’ ceramics that include mugs, spoon rests, bowls, teapot sets, you name it! She also offers candles, glassware and much more.

MarVal Creations

Visit MarVal Creations for a selection of freshly sewn runners, ‘rushnyky,’ table clothes and more.

MataMiaArt Handmade Ceramics

MataMia is a ceramic artist born in Ukraine and based in Edmonton. She creates functional ceramic art pieces like mugs, plates and jewelry. Her artstyle combines cultural roots with her love for nature. Each handcrafted item is designed to bring whimsical charm and beauty into everyday life.

Joanne Melnychuk

Complete your Christmas shopping with handmade textilles! Joanne creates hand-sewn and home-made items from recycled and repurposed materials. She will have scrunchies, masks, kids aprons and more for sale at the market.

My Ukrainian Designs

My Ukrainian Designs is an Alberta home-based fundraiser for Ukraine making contemporary Ukrainian embroidered clothing for all members of the family. Most one-of-a-kind pieces are meant for everyday wear and show.\

Prairie Garlic Farm

Established in 2018, Prairie Garlic Farm is a small, family-run business in Sturgeon County, Alberta specializing in purple stripe garlic. PGF started from their family’s passion for growing nutritious garlic—free of pesticides and 100% natural. Their grandparents took great pride in gardening and taught them the same techniques and values that have been a part of their family for many generations.

Anna Soichenko

Anna Soichenko has lived in Edmonton for two years and has been making jewelry for six years including brooches, chokers, and earrings.

Liudmyla Zhuravlova

Liudmyla Zhuravlova is a multi-displinary artist from Vinnytsia, Ukraine. She currently resides in Lloydminster and is a beadweaver and a petrykivka painter. She also works with polymer clay to create adorable mugs.

acuarts.ca/whats-on/christmas-market-2024

Image
Sticky at top of newsfeed
No
Article teaser

In addition to our regular gallery and boutique offerings, we will host several vendors in our large gallery.

Facebook title
Ukrainian Christmas Market
Facebook description

In addition to our regular gallery and boutique offerings, we will host several vendors in our large gallery.

Twitter title
Ukrainian Christmas Market
Twitter description

In addition to our regular gallery and boutique offerings, we will host several vendors in our large gallery.

Deadline
News type
Location
Expiry
Spotlight
Off

Survey Results | The New Experience Economy - Wave 6

This research was conducted in six waves over the course of 2020 and 2021. This is a community resource that is FREE to access and results from the sixth wave of research are now available.

Findings for Alberta organizations from Wave 6 results include:

  • Comfort has developed into a very predictable pattern that follows case numbers and now vaccine rates.
  • Albertans will return at their own pace; participation hinges on personal comfort but also personal risk tolerance.
  • There is a consensus that there will be less of a return to “normal” but rather a new way of doing things moving forward.
  • Because Albertans have spent the past year and half discovering new things to do, the selection of what they can choose from now is quite vast.
  • Spending habits are in flux, and at this point it is difficult to predict where Albertans will direct their money in the short term.

What are the implications for Alberta organizations?

  • Even as restrictions have been removed, organizations still need to deal with comfort. As it stands, there is clear hesitancy in the audience and it will be important to communicate safety measures to make audiences comfortable when re-engaging.
  • Organizations should keep in mind that public sentiment is a more useful barometer over government announcements. Gauging expectations for increased participation to occur will be based on a combination of comfort and risk tolerance.
  • Organizations should expect more permanent (structural) changes to stick around – specifically related to organizational transparency, flexibility with refunds, new payment options, etc. These should be things that organizations consider keeping even if they are no longer required by the government.
  • The main consideration for organizations remains flexibility – in terms of payment options, participation options, etc. This will allow for consideration on different levels as Albertans suss out how they want to direct their spending.

Download the reports:

About the project

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative was funded by:

Image
Sticky at top of newsfeed
No
Article teaser

6th and final wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Facebook title
Survey Results | The New Experience Economy - Wave 6
Facebook description

6th and final wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Twitter title
Results | The New Experience Economy - Wave 6
Twitter description

6th and final wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues

Spotlight
Off

Norma Dunning wins 2021 Governor General's Literary Award for English-language fiction

On November 17, the Canada Council for the Arts announced the 2021 winners of the Governor General’s Literary Awards (GGBooks). Inuk writer, Dr. Norma Dunning, who is based in Edmonton, Alberta, has been awarded the English-language fiction prize for her short story collection Tainna: The Unseen Ones.

About the writer

On top of being a writer, Dr. Norma Dunning is also a scholar, researcher, professor and grandmother. Her previous short story collection, Annie Muktuk and Other Stories (University of Alberta Press, 2017), received the Danuta Gleed Literary Award, the Howard O’Hagan Award for short stories and the Bronze Foreword INDIES award for short stories. 

About the book

Six powerful short stories centred on modern-day Inuk characters are woven together in Tainna. Dr. Dunning drew on both lived experience and cultural memory, to write Tainna—meaning “the unseen ones” and pronounced Da‑e‑nn‑a.

Read more about Tainna.

About the GGBooks

The 14 best books of 2021 published in Canada, were selected by peer assessment committees that chose award winners from 70 finalists in seven categories, in both English and in French.

  • Jenna Butler (Barrhead, Alberta) was listed as finalist for Revery: A Year of Bees under the English-language non-fiction category.

Founded in 1936, the Governor General's Literary Awards are among Canada's oldest and most prestigious prizes for literature. There are seven categories, awarded in both French and English, with $25,000 going to each winning book.

More information

Read more on CBC News.


 

Image
Sticky at top of newsfeed
No
Article teaser

Congratulations to Norma Dunning, and also to Alberta-based writer Jenna Butler who was named a finalist for an award.

Facebook title
Norma Dunning wins 2021 Governor General's Literary Award for English-language fiction
Facebook description

Congratulations to Norma Dunning, and also to Alberta-based writer Jenna Butler who was named a finalist for an award.

Twitter title
Norma Dunning wins 2021 GG for English Literature
Twitter description

Congratulations to Norma Dunning, and also to Alberta-based writer Jenna Butler who was named a finalist for an award.

News type
Expiry
Spotlight
Off

Survey Results | The New Experience Economy - Wave 1

Like the rest of the world, Alberta is navigating a new reality brought by a pandemic that is changing public life and re-shaping our economy. Organizations in the arts, culture, sports, recreation, tourism and hospitality sectors, all which rely on live, group experiences, are grappling with new challenges. Organizations need to be prepared for a change in audience behaviour. The question is what that will look like, now and over the coming months.

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

This research is being conducted in six waves over the course of the next year with the first wave of results (based on surveys conducted between May 21 and June 2, 2020) now available.

This is a community resource that is FREE to access and results from the first wave of research are now available.

Download the reports:

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com

Image
Sticky at top of newsfeed
No
Article teaser

First set of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Spotlight
Off

Survey Results | The New Experience Economy - Wave 3

This research is being conducted in six waves over the course of the next year. This is a community resource that is FREE to access and results from the third wave of research are now available. 

Findings for Alberta organizations from Wave 3 results include:

  • Community attitudes on comfort are becoming entrenched.
  • Risk tolerance provides a richer understanding of how Albertans will approach engagement.
  • Right now audiences indicate they need to hear experiences will be safe and fun.
  • Capitalize on desire for shared experiences but with a focus on innovation and intimacy.
  • The intersection of cohorts, shared experiences, and risk tolerance means audiences will engage, but appear to be doing so with their cohorts in mind - "will this put my friends/family at risk?". 

What are the implications for Alberta organizations?

  • Comfort with conditions and other people has dampened willingness to actually engage in their usual activities. It is likely this variable is an additional barrier impacting final consideration of participating in activities.
  • The benefits you offer and the messaging you broadcast must overcome that broader interpretation of risk. Whereas risk used to be overcome simply by appealing to the motivations of the individual, now we will have to assuage safety/health concerns that impact the people around the individual (i.e. safety measures are not just for you; they are for those around you.)
  • Knowing who you can reach, what to offer them and what to say will be critical as organizations plan how to engage audiences in the coming months.
  • Right now audiences indicate they need to hear the experiences they will have are safe and fun. This is critical for building confidence and organizations need to reinforce those dual messages of safety/comfort with enjoyment. The weight of each type of message will vary depending on how risk tolerant the audience is.
  • Audiences need to hear they will be able to have the desired shared experiences but that the experience is safe (for them and their cohort). To balance those needs of social, safety, and fun, organizations will need to develop and continuously reinvent (often many times over) the types of small group offerings that deliver this.
  • Opportunities exist for organizations in the experience economy to engage Albertans by balancing the notion of cohorts with shared experiences. Show them how to engage with their entire cohort or at least show the activity will not put their cohort at risk.

Download the reports:

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com

About the project

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

Image
Sticky at top of newsfeed
No
Article teaser

Third wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Facebook title
Survey Results | The New Experience Economy - Wave 3
Facebook description

Third wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Twitter title
Survey Results | The New Experience Economy - Wave
Twitter description

Third wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Spotlight
Off

Alberta's 2021 Distinguished Artists

The Lieutenant Governor of Alberta Arts Awards Foundation is proud to announce that artist Faye HeavyShield (Blood Reserve, Kainaiwa Nation, AB), writer and filmmaker Cheryl Foggo (Calgary, AB), and dance choreographer Vicki Adams Willis (Calgary, AB), have been selected to receive the 2021 Lieutenant Governor of Alberta Distinguished Artist Award.

Arlene Strom, chair of the Lieutenant Governor of Alberta Arts Awards Foundation said, “Albertans can be proud of these three whose contributions have pushed the boundaries of art to reflect Indigenous identity and expression; present a more inclusive and diverse view of Alberta’s history; and define the province as a beacon for jazz dance artists. Each has contributed immeasurably to the development of the province’s artists, arts communities and expanding art disciplines.”

Faye HeavyShield, Visual Arts

Over the past 30 years, Faye HeavyShield is one of Canada’s pre-eminent artists within Alberta and the Blackfoot Confederacy. Currently living on the Blood Reserve in southwestern Alberta, Faye studied at Alberta University for the Arts in Calgary. 

Honouring her Kainaiwa (Blood) Nation, the striking landscape they dwell within and the Blackfoot language which she speaks, Faye HeavyShield’s legacy of three-dimensional art and sculpture, including recent installations incorporating photography and delicately constructed paper figures, make her a senior figure in the artistic and cultural renaissance of Indigenous nations in the country. 

Cheryl Foggo, Playwright, screenwriter, film maker, author

Creating a more inclusive and diverse view of Alberta’s history through her plays, films, books, articles and multi-media presentations has been Cheryl Foggo’s life work. Profiled in Who’s Who in Black Canada and the recipient of the 2008 national Harry Jerome Award for The Arts, Foggo has applied her talent as a researcher and writer to uncovering the compelling but overlooked stories of Alberta’s Black settlers and cowboys. Most recently, the award winning National Film Board feature-length documentary, John Ware Reclaimed (2020), highlighted an earlier thriving Black community in the province often left out of the history books.

Her seminal, autobiographical book, Pourin’ Down Rain: A Black Woman Claims Her Place In The Canadian West was reprinted in 2020 to commemorate its 30th anniversary. In addition to her books, Cheryl Foggo has published prose in more than 40 journals and anthologies. Two new productions of Foggo‘s plays are scheduled in 2021 with the Citadel Theatre in Edmonton and the Urgency Collective in Calgary, and her short play The Sender is currently available through Toronto’s Obsidian Company’s 21 Black Futures Project. As a cultural activist, mentor and volunteer she advocates for writers and Black artists.

Vicki Adams Willis, Performing Arts: Dance  

Vicki Adams Willis has changed the face of jazz dance in Alberta and Canada. A co-founder nearly 40 years ago of Decidedly Jazz Danceworks (DJD), she is foremost a teacher and choreographer of more than 35 original productions. Jazz dance is a misunderstood art form. Born of African parents and of the Black American experience, Vicki Adams Willis acknowledges herself as a guest in this form and has demonstrated her deep understanding of, and utter respect for, the authentic roots and history of jazz through her research, teaching and choreography. She is recognized as a true leader in the world of jazz; an acclaimed ground-breaking choreographer who created one of the most unique jazz dance companies in the world, and the key person to ensure Calgary, Alberta as a viable dance centre for serious jazz artists. 

“These three ground-breaking women have offered important contributions to the arts in Canada. Their creativity has brought new light to their respective disciplines and created countless opportunities for us all to learn, grow and explore fresh ideas. Artists like this are essential to the vibrancy of our communities and we are truly fortunate to have them as cultural leaders in our province and country as a whole.” Her Honour, the Honourable Salma Lakhani, Lieutenant Governor of Alberta 

Ceremony

The awards patron, the Honourable Salma Lakhani Lieutenant Governor of Alberta, will present the awards at a celebration hosted by the Community of Lac La Biche and Portage College, Lac La Biche campus, at an awards event June 10 and 11, 2022. This celebration in 2022 will also include recognition of the 2022 Emerging Artists.

The 2021 Distinguished Artists were chosen from nominations received and reviewed by a jury of experts overseen by the Banff Centre for Arts and Creativity. Jurors for the 2021 Distinguished Artist Awards were Mary-Beth Laviolette, visual arts curator and author; John Estacio, 2017 Distinguished Artist and JUNO nominated composer;  Seika Boye, scholar, writer, artist and Assistant Professor, University of Toronto, Centre for Drama, Theatre & Performance Studies; Jordan Abel, Nisga’a writer from Vancouver and Assistant Professor in the Department of English and Film Studies at the University of Alberta teaching Indigenous Literatures and Creative Writing.

Image
Sticky at top of newsfeed
No
Article teaser

Faye HeavyShield, Cheryl Foggo, and Vicki Adams Willis receive 2021 Distinguished Artist Awards.

Facebook title
Alberta's 2021 Distinguished Artists
Facebook description

Faye HeavyShield, Cheryl Foggo, and Vicki Adams Willis receive 2021 Distinguished Artist Awards.

Twitter title
Alberta's 2021 Distinguished Artists
Twitter description

Faye HeavyShield, Cheryl Foggo, and Vicki Adams Willis receive 2021 Distinguished Artist Awards.

Expiry
Spotlight
Off

Survey Results | The New Experience Economy - Wave 2

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

This research is being conducted in six waves over the course of the next year. This is a community resource that is FREE to access and results from the second wave of research are now available. The second wave of research builds on the baseline established in May and June by delving into attitudes on comfort, spending, the impact of media, and audience expectations.

Findings and implications for Alberta organizations through Wave 2 results include:

  • Support for the pace of re-opening grows but there are still lingering pockets of disagreement.
  • Comfort levels are creating a new baseline of engagement.
  • Increasing gaps are appearing between audience segments on the pandemic.
  • As restrictions lift, Albertans are pulled by their social motivations and perceptions of safety outdoors.
  • Engagement is (potentially) perishable.
  • Staying connected will mean the development of innovative and hybrid experiences.
  • In a crowded media space, audiences are still listening.
  • Spending is obviously being impacted

The report makes the following recommendations for organizations:

  • Comfort levels are not rebounding just because restrictions are lifting. Organizations need to temper expectations about reconnecting with audiences. You will not be reengaging them in the same you used to. It will take time and it will look different. Plan on it and prepare.
  • Getting audiences comfortable enough to attend is vital. Some of this will rebound over time, and some will be addressed by government, but there are opportunities to build confidence in what you are doing to safeguard their health. Show the steps you are taking and the tools being employed to protect audiences. Building confidence with what you are doing will help increase comfort and, in turn, consideration.
  • Audiences and markets are changing. There are new barriers to address and consider. Organizations will need to understand shifting mindsets of different target audiences in order to engage effectively. This could be a deep opportunity to engage for many organizations who can capitalize on their motivations and expectations.
  • Find your voice. Audiences are listening closely for news around the pandemic and are eager for updates, information or promotions. They want to know when experiences will be available again and are receptive to traditional marketing messages again. In fact, they expect it.
  • Adapting means developing new product and experiences to consume. Staying put or offering what you used to won’t necessarily work. Organizations that can move into hybrid offers (not simply digital alone or in-person alone) that still leverage intrinsic motivations will be well positioned to protect their revenue from competition.

Download the reports:

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com

Image
Sticky at top of newsfeed
No
Article teaser

Second wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Expiry
Spotlight
Off