Film & video arts

The Lieutenant Governor of Alberta Arts Awards Foundation is proud to announce that artist Faye HeavyShield (Blood Reserve, Kainaiwa Nation, AB), writer and filmmaker Cheryl Foggo (Calgary, AB), and dance choreographer Vicki Adams Willis (Calgary, AB), have been selected to receive the 2021 Lieutenant Governor of Alberta Distinguished Artist Award.

Arlene Strom, chair of the Lieutenant Governor of Alberta Arts Awards Foundation said, “Albertans can be proud of these three whose contributions have pushed the boundaries of art to reflect Indigenous identity and expression; present a more inclusive and diverse view of Alberta’s history; and define the province as a beacon for jazz dance artists. Each has contributed immeasurably to the development of the province’s artists, arts communities and expanding art disciplines.”

Faye HeavyShield, Visual Arts

Over the past 30 years, Faye HeavyShield is one of Canada’s pre-eminent artists within Alberta and the Blackfoot Confederacy. Currently living on the Blood Reserve in southwestern Alberta, Faye studied at Alberta University for the Arts in Calgary. 

Honouring her Kainaiwa (Blood) Nation, the striking landscape they dwell within and the Blackfoot language which she speaks, Faye HeavyShield’s legacy of three-dimensional art and sculpture, including recent installations incorporating photography and delicately constructed paper figures, make her a senior figure in the artistic and cultural renaissance of Indigenous nations in the country. 

Cheryl Foggo, Playwright, screenwriter, film maker, author

Creating a more inclusive and diverse view of Alberta’s history through her plays, films, books, articles and multi-media presentations has been Cheryl Foggo’s life work. Profiled in Who’s Who in Black Canada and the recipient of the 2008 national Harry Jerome Award for The Arts, Foggo has applied her talent as a researcher and writer to uncovering the compelling but overlooked stories of Alberta’s Black settlers and cowboys. Most recently, the award winning National Film Board feature-length documentary, John Ware Reclaimed (2020), highlighted an earlier thriving Black community in the province often left out of the history books.

Her seminal, autobiographical book, Pourin’ Down Rain: A Black Woman Claims Her Place In The Canadian West was reprinted in 2020 to commemorate its 30th anniversary. In addition to her books, Cheryl Foggo has published prose in more than 40 journals and anthologies. Two new productions of Foggo‘s plays are scheduled in 2021 with the Citadel Theatre in Edmonton and the Urgency Collective in Calgary, and her short play The Sender is currently available through Toronto’s Obsidian Company’s 21 Black Futures Project. As a cultural activist, mentor and volunteer she advocates for writers and Black artists.

Vicki Adams Willis, Performing Arts: Dance  

Vicki Adams Willis has changed the face of jazz dance in Alberta and Canada. A co-founder nearly 40 years ago of Decidedly Jazz Danceworks (DJD), she is foremost a teacher and choreographer of more than 35 original productions. Jazz dance is a misunderstood art form. Born of African parents and of the Black American experience, Vicki Adams Willis acknowledges herself as a guest in this form and has demonstrated her deep understanding of, and utter respect for, the authentic roots and history of jazz through her research, teaching and choreography. She is recognized as a true leader in the world of jazz; an acclaimed ground-breaking choreographer who created one of the most unique jazz dance companies in the world, and the key person to ensure Calgary, Alberta as a viable dance centre for serious jazz artists. 

“These three ground-breaking women have offered important contributions to the arts in Canada. Their creativity has brought new light to their respective disciplines and created countless opportunities for us all to learn, grow and explore fresh ideas. Artists like this are essential to the vibrancy of our communities and we are truly fortunate to have them as cultural leaders in our province and country as a whole.” Her Honour, the Honourable Salma Lakhani, Lieutenant Governor of Alberta 

Ceremony

The awards patron, the Honourable Salma Lakhani Lieutenant Governor of Alberta, will present the awards at a celebration hosted by the Community of Lac La Biche and Portage College, Lac La Biche campus, at an awards event June 10 and 11, 2022. This celebration in 2022 will also include recognition of the 2022 Emerging Artists.

The 2021 Distinguished Artists were chosen from nominations received and reviewed by a jury of experts overseen by the Banff Centre for Arts and Creativity. Jurors for the 2021 Distinguished Artist Awards were Mary-Beth Laviolette, visual arts curator and author; John Estacio, 2017 Distinguished Artist and JUNO nominated composer;  Seika Boye, scholar, writer, artist and Assistant Professor, University of Toronto, Centre for Drama, Theatre & Performance Studies; Jordan Abel, Nisga’a writer from Vancouver and Assistant Professor in the Department of English and Film Studies at the University of Alberta teaching Indigenous Literatures and Creative Writing.

Title image credit: Photography by Heather Saitz.

Vivek Shraya’s How to Fail as a Popstar heads to CBC 

The theatrical one-person show, created by Albertan artist Vivek Shraya, will feature as an original series on CBC’s free streaming service, Gem. How to Fail as a Popstar is a comedic coming-of-age tale based on the artist’s life.

Shraya will write and star in the show, which will be filmed in Toronto and set for release later this year.

From stage to paperback to screen

The play was originally commissioned and produced by Canadian Stage in Toronto. Shraya’s play debuted in 2020 with a print edition of the script released in 2021. The show has appeared on several Canadian stages with upcoming tour dates in Quebec in February 2023 and played internationally in Ireland and Germany.

Multi-disciplinary artist

Shraya’s many talents are showcased in literature, music, film, visual art, theatre and fashion. The Edmonton-born artist has music featured in the HBO Max show Sort Of and her book, I’m Afraid of Men, was profiled in Vanity Fair.

Representation in the AFA Art Collection 

The AFA acquired Shraya’s work Trauma Clown in 2020, adding to our ever-growing and increasingly diverse collection.

Vivek Shraya  
Trauma Clown, 2019 
Photograph on paper 
Collection of the Alberta Foundation for the Arts

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

• ActiveCITY Collective
• Alberta Foundation for the Arts 
• Angus Reid
• ATB
• Calgary Arts Development 
• Calgary Foundation
• Edmonton Arts Council
• Edmonton Community Foundation
• Rozsa Foundation
• Stone-Olafson
• Travel Alberta

​This research is being conducted in six waves over the course of the next year. This is a community resource that is FREE to access and results from the second wave of research are now available. The second wave of research builds on the baseline established in May and June by delving into attitudes on comfort, spending, the impact of media, and audience expectations.

Findings and implications for Alberta organizations through Wave 2 results include:

• Support for the pace of re-opening grows but there are still lingering pockets of disagreement.
• Comfort levels are creating a new baseline of engagement.
• Increasing gaps are appearing between audience segments on the pandemic.
• As restrictions lift, Albertans are pulled by their social motivations and perceptions of safety outdoors.
• Engagement is (potentially) perishable.
• Staying connected will mean the development of innovative and hybrid experiences.
• In a crowded media space, audiences are still listening.
• Spending is obviously being impacted

The report makes the following recommendations for organizations:

• Comfort levels are not rebounding just because restrictions are lifting. Organizations need to temper expectations about reconnecting with audiences. You will not be reengaging them in the same you used to. It will take time and it will look different. Plan on it and prepare.
• Getting audiences comfortable enough to attend is vital. Some of this will rebound over time, and some will be addressed by government, but there are opportunities to build confidence in what you are doing to safeguard their health. Show the steps you are taking and the tools being employed to protect audiences. Building confidence with what you are doing will help increase comfort and, in turn, consideration.
• Audiences and markets are changing. There are new barriers to address and consider. Organizations will need to understand shifting mindsets of different target audiences in order to engage effectively. This could be a deep opportunity to engage for many organizations who can capitalize on their motivations and expectations.
• Find your voice. Audiences are listening closely for news around the pandemic and are eager for updates, information or promotions. They want to know when experiences will be available again and are receptive to traditional marketing messages again. In fact, they expect it.
• Adapting means developing new product and experiences to consume. Staying put or offering what you used to won’t necessarily work. Organizations that can move into hybrid offers (not simply digital alone or in-person alone) that still leverage intrinsic motivations will be well positioned to protect their revenue from competition.

Download the reports:

• Alberta Report
• Calgary Report
• Edmonton Report

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com. 

This research is being conducted in six waves over the course of the next year. This is a community resource that is FREE to access and results from the fourth wave of research are now available. 

Findings for Alberta organizations from Wave 4 results include:

• Public perceptions reflect the low point of the pandemic at this time.
• Albertans are adapting to and following the rules.
• Change in habits during the pandemic appears to be additive, not alternative
• Contexts frame marketing in this environment - messages will need to be shifted, media strategies evaluated, and some types of voices changed.
• Engagement is on hold.
• Travel within the province is an option. 

What are the implications for Alberta organizations?

• When conditions permit, recognize you will be reconnecting with a weary population who are more anxious than before. Messages and offers will need to adjust to reflect this reality.
• As Albertans accept and get used to the restrictions, they expect others to follow them too. A large percentage of those surveyed indicate others not following protocols will dissuade them from attending events/participating in activities. The same applies for not seeing sufficient safeguards in place.
• As restrictions start to lift, Albertans are likely to start figuring out how to balance a new set of activities they enjoy with their usual activities they want to get back to. And for organizations, that means breaking through a larger competitive set to capture the attention of their audiences. For those that offer registered or directed experiences this may be an even bigger challenge now that people are also adding in more self-directed experiences.
• Organizations are likely going to need a multi-layered media strategy that can reach influencers who can help propel the message. To be clear, an influencer strategy doesn’t mean a pure social media strategy. It means a strategy of messages and media that are repeatable to others.
• Organizations have to be prepared to re-engage in stages. When current restrictions lift there will be some appetite to explore and potential opportunities to meet them online or outdoors. In a post-pandemic environment, audiences are very likely to get active again.
• Focusing on broad messages that reflect a drive to escape everyday stresses and deliver on social motivations will work well to help motivate intra-provincial travel. Reinforcing these main messages with reassurances about flexibility in booking and safety will also be helpful to finalize a decision.

Download the reports:

• Alberta Report
• Calgary Report 
• Edmonton Report

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com. 

About the project

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

• ActiveCITY Collective
• Alberta Foundation for the Arts 
• Angus Reid
• ATB
• Calgary Arts Development 
• Calgary Foundation
• Edmonton Arts Council
• Edmonton Community Foundation
• Rozsa Foundation
• Stone-Olafson
• Travel Alberta

All the World’s a Stage is a documentary portrait and homage to revolutionary theatre artists Joyce Doolittle, Grant Reddick and John Murrell. These trailblazers, who have laid the foundation for the renowned eclectic theatre scene that thrives in Alberta today, look back on how their experiences have shaped their lives.

Through interviews, high-resolution projection and intricate camera work, the filmmakers Sandi Somers and Corey Lee present a textured portrait of these artists, to peek behind the curtain to catch a glimpse into their soul and their creative process and touch the bricks that have laid the foundation for their legacy in theatre. This project was supported by an AFA 25th Anniversary Commemorative Art Project grant.

The short film received three nominations for the 2018 Alberta Media Production Industry Association (AMPIA) awards:

• Best Non-fiction Short - Corey Lee and Sandi Somers
• Best Director, Non-fiction under 30 mins - Sandi Somers and Corey Lee
• Best Original Musical Score, Non-fiction under 30 mins - Alec Harrison

The AFA is supporting a two-year research project conducted by Stone-Olafson on current engagement of arts audiences in Alberta. We are pleased to share the second set of results ("Wave 2").

This work was developed for the arts sector exclusively and is designed to provide specific, relevant, and reliable facts to support the leaders in the arts sector as they seek to understand their audiences and grow attendance.

Key topic areas for Wave 2 include:

• Exploring arts audiences' engagement and general perceptions
• Understanding audiences’ preferences for content, programming, and ticket purchasing
• Understanding opportunities for increasing support and engagement through fund development

Results

Watch the team from Stone-Olafson report on the findings from the first wave of research in the Spotlight on Arts Audiences project

Download the reports:

• Alberta
• Calgary Report
• Edmonton Report
• Regional Alberta

About the project

The AFA has partnered with the Rozsa Foundation, Calgary Arts Development, Calgary Foundation, Edmonton Arts Council, and Edmonton Community Foundation, to support the Spotlight on Arts Audiences research project. The work will survey arts-inclined audiences in Calgary, Edmonton, and across the province to provide data that is useful and timely for arts leaders and organizations three times per year over the next two years.

The AFA is supporting a two-year research project conducted by Stone-Olafson on current engagement of arts audiences in Alberta. We are pleased to share the first set of results ("Wave 1").

This work was developed for the arts sector exclusively and is designed to provide specific, relevant, and reliable facts to support the leaders in the arts sector as they seek to understand their audiences and grow attendance.

Key topic areas for Wave 1 include:

• understanding current behaviours, habits, and patterns
• understanding current attitudes and perceptions towards the arts
• understanding barriers to engagement and support
• exploring programming and communication preferences
• understanding perceptions of value

Results

Watch the team from Stone-Olafson report on the findings from the first wave of research in the Spotlight on Arts Audiences project

Download the reports:

• Alberta Report
• Calgary Report
• Edmonton Report
• Regional Alberta

About the project

The AFA has partnered with the Rozsa Foundation, Calgary Arts Development, Calgary Foundation, Edmonton Arts Council, and Edmonton Community Foundation, to support the Spotlight on Arts Audiences research project. The work will survey arts-inclined audiences in Calgary, Edmonton, and across the province to provide data that is useful and timely for arts leaders and organizations three times per year over the next two years.