Film & video arts

Career Opportunity: Allied Arts Council of Lethbridge - Executive Director

The Allied Arts Council of Lethbridge seeks a new Executive Director to assume a leadership position in 2025.
POSITION: Executive Director
Hours: Full-time, permanent position
Location: In-person, Lethbridge, Alberta
Website: artslethbridge.org/job-opportunities
Closing date: January 9, 11:59 pm

The Allied Arts Council of Lethbridge (AAC) is a not-for-profit, charitable organization that promotes and supports the growth and development of the arts sector in Lethbridge while upholding the values of creativity, collaboration and inclusiveness, professionalism and accountability.

Established in 1958, as a member-based society, the AAC is a multi-faceted organization whose activities include: advocacy on behalf of artists and arts organizations, increasing public understanding of and support for the arts, promoting arts events and initiatives, and creating events and opportunities for artists and the community to come together. The AAC is also responsible for the management of Casa the City of Lethbridge’s purpose-built community art centre.

The AAC seeks a dynamic, visionary and self-motivated leader to assume the position of Executive Director. The Executive Director will report to the AAC Board of Directors and will provide strategic and fiscal leadership for the organization. They will be accountable for the implementation of the Board’s strategic plan; oversight of all AAC policies, operations, services and programs, and the supervision of the AAC management team.

The successful candidate will have a strong understanding of the arts sector and its value to the broad community which will allow them to be an advocate for the AAC and the arts community. They will be recognized for their big-picture thinking skills and will have a proven record of implementing successful initiatives.  They will also demonstrate the ability to support and lead a diverse team. Their superior relationship-building and communication skills will allow them to collaborate with a variety of sector, community and government stakeholders.

Preferred Qualifications:

  • Bachelor's degree or a minimum 3 years management experience and demonstrated
    leadership in the Arts
  • Experience working with a nonprofit organization; preferably an arts organization
  • Strong planning, organizational and analytical skills
  • Experience working with the media
  • Experience developing and managing budgets and grant writing experience
  • Knowledge of the Lethbridge and area arts sector

Primary areas of responsibility include but are not limited to:

  • Board of Directors liaison and support
  • Leadership, supervision and evaluation of senior staff
  • Program development, management and evaluation
  • Fiscal management, grant oversight and fund development
  • Contract management
  • Cultivating strong community relationships
  • Liaison with City of Lethbridge administration

Qualified candidates are invited to submit a cover letter and resume with salary expectations and three references, to the attention of: Hiring Committee, Allied Arts Council of Lethbridge, hr@artslethbridge.org before January 9, 2025 at 11:59 pm. 

Interviews will be scheduled for Jan 21 - 24. Only candidates short-listed for interviews will be contacted. Expected start date is March 29, 2023. A Criminal Record check will be required. Compensation will be commensurate with experience (Salary Range: $78,000 - $83,000). This position comes with a competitive health benefits plan.

For further information, please contact:  Jon Oxley, Board President, by email at hr@artslethbridge.org

The Allied Arts Council of Lethbridge is an equal-opportunity employer. Employment is decided on the basis of qualifications, merit and business need.

The Allied Arts Council of Lethbridge acknowledges that we are gathered on the lands of the Blackfoot people of the Canadian Plains and pays respect to the Blackfoot people past, present and future while recognizing and respecting their cultural heritage, beliefs and relationship to the land.  The City of Lethbridge is also home to the Metis Nation of Alberta, Region III.

Image
Sticky at top of newsfeed
No
Article teaser

The Allied Arts Council of Lethbridge seeks a dynamic, visionary and self-motivated leader to assume the position of Executive Director in 2025.

Facebook title
Career Opportunity: Allied Arts Council of Lethbridge - Executive Director
Facebook description

The Allied Arts Council of Lethbridge seeks a dynamic, visionary and self-motivated leader to assume the position of Executive Director in 2025.

Twitter title
Career Opportunity: Allied Arts Council of Lethbr
Twitter description

The Allied Arts Council of Lethbridge seeks a dynamic, visionary and self-motivated leader to assume the position of Executive Director.

Deadline
News type
Location
Artist opportunity type
Expiry
Spotlight
Off

AFA Workshop - Community Support Organization Operating program

Both workshops are full. Thank you for your interest. 

Free live tutorial workshops:

  • Friday, February 4 @ 1:30 – 2:30 pm; or
  • Thursday, February 10 @ 1:30 – 2:30 pm
  • Please note that this workshop is intended for current applicants (i.e. already undergone eligibility assessment)

The workshop will focus on how to navigate through the new GATE Front Office online application system by going through each of the steps and required documents to submit your final report and complete a new application.

  • The GATE online application system went through a significant version upgrade, which includes a new design and look of the Front Office portal. Front Office is the name of the GATE portal you use to apply for an AFA grant or submit a final report.

The workshop will help you prepare for Community Support Organizations Operating Funding (March 1, 2022 grant deadline).

Space is limited and seats will be reserved on a first come, first serve basis.

To register for a session, please email your attendance request to Cynthia.Enzenhofer@gov.ab.ca.

Image
Sticky at top of newsfeed
No
Article teaser

Free grant workshop in February for current applicants to the Community Support Organization operating funding program.

Facebook title
AFA Workshop - Community Support Organization Operating program
Facebook description

Free grant workshop in February for current applicants to the Community Support Organization operating funding program.

Twitter title
AFA Workshop - Community Support Organization
Twitter description

Free grant workshop in February for current applicants to the Community Support Organization operating funding program.

Deadline
Artist opportunity type
Expiry
Spotlight
Off

Survey Results | The New Experience Economy - Wave 6

This research was conducted in six waves over the course of 2020 and 2021. This is a community resource that is FREE to access and results from the sixth wave of research are now available.

Findings for Alberta organizations from Wave 6 results include:

  • Comfort has developed into a very predictable pattern that follows case numbers and now vaccine rates.
  • Albertans will return at their own pace; participation hinges on personal comfort but also personal risk tolerance.
  • There is a consensus that there will be less of a return to “normal” but rather a new way of doing things moving forward.
  • Because Albertans have spent the past year and half discovering new things to do, the selection of what they can choose from now is quite vast.
  • Spending habits are in flux, and at this point it is difficult to predict where Albertans will direct their money in the short term.

What are the implications for Alberta organizations?

  • Even as restrictions have been removed, organizations still need to deal with comfort. As it stands, there is clear hesitancy in the audience and it will be important to communicate safety measures to make audiences comfortable when re-engaging.
  • Organizations should keep in mind that public sentiment is a more useful barometer over government announcements. Gauging expectations for increased participation to occur will be based on a combination of comfort and risk tolerance.
  • Organizations should expect more permanent (structural) changes to stick around – specifically related to organizational transparency, flexibility with refunds, new payment options, etc. These should be things that organizations consider keeping even if they are no longer required by the government.
  • The main consideration for organizations remains flexibility – in terms of payment options, participation options, etc. This will allow for consideration on different levels as Albertans suss out how they want to direct their spending.

Download the reports:

About the project

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative was funded by:

Image
Sticky at top of newsfeed
No
Article teaser

6th and final wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Facebook title
Survey Results | The New Experience Economy - Wave 6
Facebook description

6th and final wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Twitter title
Results | The New Experience Economy - Wave 6
Twitter description

6th and final wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues

Spotlight
Off

AFA Artists and Education Funding Opportunity workshops

Join us for an an informative workshop at the Teacher's Conventions regarding our Artists and Education Funding opportunity that the AFA offers. AFA's Arts Development Consultant Jodie Vandekerkhove will discuss the guidelines, talk about how to make a rich proposal and discuss how the projects are evaluated through our adjudication process, which is highly competitive.

Register for the virtual sessions:


 

Image
Sticky at top of newsfeed
No
Article teaser

Teacher's Convention workshop to learn more about the AFA Artists and Education Funding Opportunity and how to enhance your proposal.

Facebook title
AFA Artists and Education Funding Opportunity workshop
Facebook description

Teacher's Convention workshop to learn more about the AFA Artists and Education Funding Opportunity and how to enhance your proposal.

Twitter title
Artists and Education Funding Opportunity workshop
Twitter description

Teacher's Convention workshop to learn more about the AFA Artists and Education Funding Opportunity and how to enhance your proposal.

Deadline
Artist opportunity type
Expiry
Spotlight
Off

Survey Results | The New Experience Economy - Wave 1

Like the rest of the world, Alberta is navigating a new reality brought by a pandemic that is changing public life and re-shaping our economy. Organizations in the arts, culture, sports, recreation, tourism and hospitality sectors, all which rely on live, group experiences, are grappling with new challenges. Organizations need to be prepared for a change in audience behaviour. The question is what that will look like, now and over the coming months.

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

This research is being conducted in six waves over the course of the next year with the first wave of results (based on surveys conducted between May 21 and June 2, 2020) now available.

This is a community resource that is FREE to access and results from the first wave of research are now available.

Download the reports:

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com

Image
Sticky at top of newsfeed
No
Article teaser

First set of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Spotlight
Off

Survey Results | The New Experience Economy - Wave 3

This research is being conducted in six waves over the course of the next year. This is a community resource that is FREE to access and results from the third wave of research are now available. 

Findings for Alberta organizations from Wave 3 results include:

  • Community attitudes on comfort are becoming entrenched.
  • Risk tolerance provides a richer understanding of how Albertans will approach engagement.
  • Right now audiences indicate they need to hear experiences will be safe and fun.
  • Capitalize on desire for shared experiences but with a focus on innovation and intimacy.
  • The intersection of cohorts, shared experiences, and risk tolerance means audiences will engage, but appear to be doing so with their cohorts in mind - "will this put my friends/family at risk?". 

What are the implications for Alberta organizations?

  • Comfort with conditions and other people has dampened willingness to actually engage in their usual activities. It is likely this variable is an additional barrier impacting final consideration of participating in activities.
  • The benefits you offer and the messaging you broadcast must overcome that broader interpretation of risk. Whereas risk used to be overcome simply by appealing to the motivations of the individual, now we will have to assuage safety/health concerns that impact the people around the individual (i.e. safety measures are not just for you; they are for those around you.)
  • Knowing who you can reach, what to offer them and what to say will be critical as organizations plan how to engage audiences in the coming months.
  • Right now audiences indicate they need to hear the experiences they will have are safe and fun. This is critical for building confidence and organizations need to reinforce those dual messages of safety/comfort with enjoyment. The weight of each type of message will vary depending on how risk tolerant the audience is.
  • Audiences need to hear they will be able to have the desired shared experiences but that the experience is safe (for them and their cohort). To balance those needs of social, safety, and fun, organizations will need to develop and continuously reinvent (often many times over) the types of small group offerings that deliver this.
  • Opportunities exist for organizations in the experience economy to engage Albertans by balancing the notion of cohorts with shared experiences. Show them how to engage with their entire cohort or at least show the activity will not put their cohort at risk.

Download the reports:

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com

About the project

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

Image
Sticky at top of newsfeed
No
Article teaser

Third wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Facebook title
Survey Results | The New Experience Economy - Wave 3
Facebook description

Third wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Twitter title
Survey Results | The New Experience Economy - Wave
Twitter description

Third wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Spotlight
Off

Alberta Artist Profile | Frederick Kroetsch

Join the AFA in recognizing its 30th Anniversary and the annual Month of the Artist by celebrating our local artists and arts organizations. Get to know Frederick Kroetsch, documentary filmmaker.  

Frederick is an Edmonton-based documentary filmmaker. Jump to his bio below. The World Premiere of his newest film, Blind Ambition: The Story of Wop May, will be on October 3, 2021, at the Edmonton International Film Festival. Check out screening info here.

We asked Frederick about his film, his practice, and about being an artist in Alberta...

Tell us about your documentary filmmaking practice.

For me, collaboration is key. Filming documentary content can be difficult and usually requires working with many other artists. There are directors, cinematographers, actors, animators, editors, foley artists…depending on the complexity and creativity it often means numerous people.

I also prefer to be diverse in the content I make. It ranges from commercial to abstract. There are numerous aspects to documentary, and I enjoy all of them.

What do you want people to know about documentary filmmaking as an art form?

Documentary IS an art form. It isn’t just reality TV, activism, and true crime retrospectives. Documentary has a long and celebrated history in Canada, with some proposing we make it our official art form.

Documentary is ubiquitous - our digital landscape is inundated with vlogs, Youtube, news organizations and Netflix. So much of that content falls into conventional tropes.

I’d like people to think about the way we tell our stories and seek out content that has style and originality. Next time you post a selfie video, record using lights, or do it under water.

Tell us about your recent project Blind Ambition: The Story of Wop May

Blind Ambition brings to life the story of what I think is Edmonton’s most inspiring pilot – Wilfred ‘Wop’ May.

IFrame

This project started as a very small and conventional documentary with talking heads interspersed with archival photos. As we slowly received more funding support, the project became more ambitious.

Once we secured some AFA funding, we decided to recreate some of the historical moments that didn’t have any archival materials. Then we decided to shoot on actual 35mm film. Another grant came in and we decided to film with a 50-piece orchestra in Prague. We pieced it all together in small hops.

In the end it became a 20-minute short documentary with creative elements like cinematic dramatic recreations and comic book art.

What is it like to be an artist in Alberta?

Like all places, there are both positives and negatives to being a documentary filmmaker in Alberta.

On the positive side there is tremendous support from organizations like the AFA, Edmonton Arts Council, Edmonton Heritage Council and the Film and Video Arts Society of Alberta (FAVA) to keep me telling stories. The film community is passionate and always ready to lend a hand.

It is also less expensive to live here and rent facilities than other major cities. Alberta also seems to have an entrepreneurial/risk-taking spirit that often lets me push the barrier a little further.

On the negative side, I’m required to travel long distances to attend industry events and meet with broadcasters.

Behind the scenes filming Blind Ambition: The Story of Wop May

It’s been a difficult year for artists. What’s has your experience been like trying to work during the pandemic?

I went from shooting a food travel series across Canada with my wife, to sitting in my basement in front of a computer. Although financially challenging, it provided me an opportunity to look inwards and start developing new projects.

Due to timing issues, we had no options but to film Blind Ambition during the pandemic. It was challenging to work with a relatively large crew and maintain proper COVID protocols – but we managed to pull it off with no one getting sick. 

What’s the most important thing Albertans can do to support local artists in Alberta?

Find out if your elected officials care about supporting artists. Go to local art shows. Hang out at local film festivals. We make cool things here – we should be proud of that.

And please come to the Edmonton International Film Festival to check out amazing Albertan films!

Frederick Kroetsch bio

Frederick has numerous credits under his belt! Here are a few highlights...

He made Last of the Fur Traders for AMI-tv, which follows the journey of his father returning to the arctic.

He also created the TV-series Queen of the Oil Patch for APTN. Frederick has made dozens of documentaries for organizations such as TELUS Originals, CBC Digital, Telefilm, Bravo, NFB, CTV and Shaw.

He recently produced the feature documentary The Secret Society and is currently directing the TV-series Dr. Savanna: Wild Rose Vet for Cottage Life.

Frederick graduated with a film production degree from Concordia University; was awarded a Top 40 Under 40 Award in his home city of Edmonton; and won a Hot Docs Short Film Pitch. He is an alumnus of The Werner Herzog Rogue Film School, The NSI Business for Producers Program, Whistler Doc Lab, and the TELUS Fellowship Program

Frederick is EP and DOP on Wochiigii lo: End of the Peace, which premiered at TIFF 2021.

The film Form and Function from his arts collective “Are we artists or Cops?” is currently on display at the Artists in the Fallow Exhibit at Brighton Block. He is also very excited about receiving his first Canada Council grant for an experimental film tentatively titled Flesh Ballet


How will you take part in art and support artists? Share your experiences through social media by tagging the AFA and using the hashtag #TakePartInArt.

Image
Sticky at top of newsfeed
No
Article teaser

Take part in art by getting to know local artists. Frederick Kroetsch is an award-winning documentary filmmaker working in Alberta.

Facebook title
Alberta Artist Profile | Frederick Kroetsch
Facebook description

Take part in art by getting to know local artists. Frederick Kroetsch is an award-winning documentary filmmaker working in Alberta

Twitter title
Alberta Artist Profile | Frederick Kroetsch
Twitter description

Take part in art by getting to know local artists. Frederick Kroetsch is an award-winning documentary filmmaker working in Alberta

Art discipline
Spotlight
Off

Alberta's 2021 Distinguished Artists

The Lieutenant Governor of Alberta Arts Awards Foundation is proud to announce that artist Faye HeavyShield (Blood Reserve, Kainaiwa Nation, AB), writer and filmmaker Cheryl Foggo (Calgary, AB), and dance choreographer Vicki Adams Willis (Calgary, AB), have been selected to receive the 2021 Lieutenant Governor of Alberta Distinguished Artist Award.

Arlene Strom, chair of the Lieutenant Governor of Alberta Arts Awards Foundation said, “Albertans can be proud of these three whose contributions have pushed the boundaries of art to reflect Indigenous identity and expression; present a more inclusive and diverse view of Alberta’s history; and define the province as a beacon for jazz dance artists. Each has contributed immeasurably to the development of the province’s artists, arts communities and expanding art disciplines.”

Faye HeavyShield, Visual Arts

Over the past 30 years, Faye HeavyShield is one of Canada’s pre-eminent artists within Alberta and the Blackfoot Confederacy. Currently living on the Blood Reserve in southwestern Alberta, Faye studied at Alberta University for the Arts in Calgary. 

Honouring her Kainaiwa (Blood) Nation, the striking landscape they dwell within and the Blackfoot language which she speaks, Faye HeavyShield’s legacy of three-dimensional art and sculpture, including recent installations incorporating photography and delicately constructed paper figures, make her a senior figure in the artistic and cultural renaissance of Indigenous nations in the country. 

Cheryl Foggo, Playwright, screenwriter, film maker, author

Creating a more inclusive and diverse view of Alberta’s history through her plays, films, books, articles and multi-media presentations has been Cheryl Foggo’s life work. Profiled in Who’s Who in Black Canada and the recipient of the 2008 national Harry Jerome Award for The Arts, Foggo has applied her talent as a researcher and writer to uncovering the compelling but overlooked stories of Alberta’s Black settlers and cowboys. Most recently, the award winning National Film Board feature-length documentary, John Ware Reclaimed (2020), highlighted an earlier thriving Black community in the province often left out of the history books.

Her seminal, autobiographical book, Pourin’ Down Rain: A Black Woman Claims Her Place In The Canadian West was reprinted in 2020 to commemorate its 30th anniversary. In addition to her books, Cheryl Foggo has published prose in more than 40 journals and anthologies. Two new productions of Foggo‘s plays are scheduled in 2021 with the Citadel Theatre in Edmonton and the Urgency Collective in Calgary, and her short play The Sender is currently available through Toronto’s Obsidian Company’s 21 Black Futures Project. As a cultural activist, mentor and volunteer she advocates for writers and Black artists.

Vicki Adams Willis, Performing Arts: Dance  

Vicki Adams Willis has changed the face of jazz dance in Alberta and Canada. A co-founder nearly 40 years ago of Decidedly Jazz Danceworks (DJD), she is foremost a teacher and choreographer of more than 35 original productions. Jazz dance is a misunderstood art form. Born of African parents and of the Black American experience, Vicki Adams Willis acknowledges herself as a guest in this form and has demonstrated her deep understanding of, and utter respect for, the authentic roots and history of jazz through her research, teaching and choreography. She is recognized as a true leader in the world of jazz; an acclaimed ground-breaking choreographer who created one of the most unique jazz dance companies in the world, and the key person to ensure Calgary, Alberta as a viable dance centre for serious jazz artists. 

“These three ground-breaking women have offered important contributions to the arts in Canada. Their creativity has brought new light to their respective disciplines and created countless opportunities for us all to learn, grow and explore fresh ideas. Artists like this are essential to the vibrancy of our communities and we are truly fortunate to have them as cultural leaders in our province and country as a whole.” Her Honour, the Honourable Salma Lakhani, Lieutenant Governor of Alberta 

Ceremony

The awards patron, the Honourable Salma Lakhani Lieutenant Governor of Alberta, will present the awards at a celebration hosted by the Community of Lac La Biche and Portage College, Lac La Biche campus, at an awards event June 10 and 11, 2022. This celebration in 2022 will also include recognition of the 2022 Emerging Artists.

The 2021 Distinguished Artists were chosen from nominations received and reviewed by a jury of experts overseen by the Banff Centre for Arts and Creativity. Jurors for the 2021 Distinguished Artist Awards were Mary-Beth Laviolette, visual arts curator and author; John Estacio, 2017 Distinguished Artist and JUNO nominated composer;  Seika Boye, scholar, writer, artist and Assistant Professor, University of Toronto, Centre for Drama, Theatre & Performance Studies; Jordan Abel, Nisga’a writer from Vancouver and Assistant Professor in the Department of English and Film Studies at the University of Alberta teaching Indigenous Literatures and Creative Writing.

Image
Sticky at top of newsfeed
No
Article teaser

Faye HeavyShield, Cheryl Foggo, and Vicki Adams Willis receive 2021 Distinguished Artist Awards.

Facebook title
Alberta's 2021 Distinguished Artists
Facebook description

Faye HeavyShield, Cheryl Foggo, and Vicki Adams Willis receive 2021 Distinguished Artist Awards.

Twitter title
Alberta's 2021 Distinguished Artists
Twitter description

Faye HeavyShield, Cheryl Foggo, and Vicki Adams Willis receive 2021 Distinguished Artist Awards.

Expiry
Spotlight
Off

Vivek Shraya’s How to Fail as a Popstar heads to CBC

Title image credit: Photography by Heather Saitz.

Vivek Shraya’s How to Fail as a Popstar heads to CBC 

The theatrical one-person show, created by Albertan artist Vivek Shraya, will feature as an original series on CBC’s free streaming service, Gem. How to Fail as a Popstar is a comedic coming-of-age tale based on the artist’s life.

Shraya will write and star in the show, which will be filmed in Toronto and set for release later this year.

From stage to paperback to screen

The play was originally commissioned and produced by Canadian Stage in Toronto. Shraya’s play debuted in 2020 with a print edition of the script released in 2021. The show has appeared on several Canadian stages with upcoming tour dates in Quebec in February 2023 and played internationally in Ireland and Germany.

Multi-disciplinary artist

Shraya’s many talents are showcased in literature, music, film, visual art, theatre and fashion. The Edmonton-born artist has music featured in the HBO Max show Sort Of and her book, I’m Afraid of Men, was profiled in Vanity Fair.

Representation in the AFA Art Collection 

The AFA acquired Shraya’s work Trauma Clown in 2020, adding to our ever-growing and increasingly diverse collection.

Vivek Shraya  
Trauma Clown, 2019 
Photograph on paper 
Collection of the Alberta Foundation for the Arts

Image
Sticky at top of newsfeed
No
Article teaser

The theatrical one-person show, created by Albertan artist Vivek Shraya, will feature as an original series on CBC’s free streaming service, Gem.

Facebook title
Vivek Shraya’s How to Fail as a Popstar heads to CBC
Facebook description

The theatrical one-person show, created by Albertan artist Vivek Shraya, will feature as an original series on CBC’s free streaming service, Gem.

Twitter title
CBC features How to Fail as a Popstar
Twitter description

The theatrical one-person show, created by Albertan artist Vivek Shraya, will feature as an original series on CBC’s free streaming service,

Button text
View Trauma Clown
Spotlight
Off

Survey Results | The New Experience Economy - Wave 2

The Alberta Foundation for the Arts is pleased to be a funding partner in this collaboration with Stone-Olafson and other community leaders to develop a long-term research investigation and evaluate how current conditions will reshape Albertans’ attitudes and behaviours towards social and group activities, across a variety of sectors. The purpose of this work is to give leaders of community sports, recreation, arts and culture, professional sports, active living, heritage, tourism or hospitality sectors relevant facts about local audiences that they will need to bring life back to our communities.

The initiative is being funded by: 

This research is being conducted in six waves over the course of the next year. This is a community resource that is FREE to access and results from the second wave of research are now available. The second wave of research builds on the baseline established in May and June by delving into attitudes on comfort, spending, the impact of media, and audience expectations.

Findings and implications for Alberta organizations through Wave 2 results include:

  • Support for the pace of re-opening grows but there are still lingering pockets of disagreement.
  • Comfort levels are creating a new baseline of engagement.
  • Increasing gaps are appearing between audience segments on the pandemic.
  • As restrictions lift, Albertans are pulled by their social motivations and perceptions of safety outdoors.
  • Engagement is (potentially) perishable.
  • Staying connected will mean the development of innovative and hybrid experiences.
  • In a crowded media space, audiences are still listening.
  • Spending is obviously being impacted

The report makes the following recommendations for organizations:

  • Comfort levels are not rebounding just because restrictions are lifting. Organizations need to temper expectations about reconnecting with audiences. You will not be reengaging them in the same you used to. It will take time and it will look different. Plan on it and prepare.
  • Getting audiences comfortable enough to attend is vital. Some of this will rebound over time, and some will be addressed by government, but there are opportunities to build confidence in what you are doing to safeguard their health. Show the steps you are taking and the tools being employed to protect audiences. Building confidence with what you are doing will help increase comfort and, in turn, consideration.
  • Audiences and markets are changing. There are new barriers to address and consider. Organizations will need to understand shifting mindsets of different target audiences in order to engage effectively. This could be a deep opportunity to engage for many organizations who can capitalize on their motivations and expectations.
  • Find your voice. Audiences are listening closely for news around the pandemic and are eager for updates, information or promotions. They want to know when experiences will be available again and are receptive to traditional marketing messages again. In fact, they expect it.
  • Adapting means developing new product and experiences to consume. Staying put or offering what you used to won’t necessarily work. Organizations that can move into hybrid offers (not simply digital alone or in-person alone) that still leverage intrinsic motivations will be well positioned to protect their revenue from competition.

Download the reports:

You can subscribe to receive notifications when the new reports are available by visiting stone-olafson.com

Image
Sticky at top of newsfeed
No
Article teaser

Second wave of results of a long-term study to gauge Alberta audiences' attitudes towards returning to live arts and culture venues and events.

Expiry
Spotlight
Off