Research

Arts Impact Alberta 2014: Ripple Effects from the Arts Sector, provides an update to the original Arts Impact Alberta report creating a comprehensive seven-year snapshot of the impacts and activities of the organizations that receive operational funding from the AFA.

Arts Impact 2014 demonstrates the positive and powerful contributions arts organizations make to Albertans’ quality of life. These contributions are reflected in a variety of important ways: simply put, the arts matter to Albertans; the arts matter to volunteers; and, the arts matter to the economy.

The AFA believes the arts sector plays an integral role in Alberta’s cultural fabric; Arts Impact 2014 continues to tell the story of the passionate, committed and productive nature of the arts sector.

Download the Arts Impact Alberta 2014: Ripples from the Arts Sector report; share the report with the people in your community and in doing so, tell the story of how important the arts sector is to Alberta's cultural and economic fabric!

The AFA is supporting a two-year research project conducted by Stone-Olafson on current engagement of arts audiences in Alberta. We are pleased to share the second set of results ("Wave 2").

This work was developed for the arts sector exclusively and is designed to provide specific, relevant, and reliable facts to support the leaders in the arts sector as they seek to understand their audiences and grow attendance.

Key topic areas for Wave 2 include:

• Exploring arts audiences' engagement and general perceptions
• Understanding audiences’ preferences for content, programming, and ticket purchasing
• Understanding opportunities for increasing support and engagement through fund development

Results

Watch the team from Stone-Olafson report on the findings from the first wave of research in the Spotlight on Arts Audiences project

Download the reports:

• Alberta
• Calgary Report
• Edmonton Report
• Regional Alberta

About the project

The AFA has partnered with the Rozsa Foundation, Calgary Arts Development, Calgary Foundation, Edmonton Arts Council, and Edmonton Community Foundation, to support the Spotlight on Arts Audiences research project. The work will survey arts-inclined audiences in Calgary, Edmonton, and across the province to provide data that is useful and timely for arts leaders and organizations three times per year over the next two years.

The AFA is supporting a two-year research project conducted by Stone-Olafson on current engagement of arts audiences in Alberta. We are pleased to share the first set of results ("Wave 1").

This work was developed for the arts sector exclusively and is designed to provide specific, relevant, and reliable facts to support the leaders in the arts sector as they seek to understand their audiences and grow attendance.

Key topic areas for Wave 1 include:

• understanding current behaviours, habits, and patterns
• understanding current attitudes and perceptions towards the arts
• understanding barriers to engagement and support
• exploring programming and communication preferences
• understanding perceptions of value

Results

Watch the team from Stone-Olafson report on the findings from the first wave of research in the Spotlight on Arts Audiences project

Download the reports:

• Alberta Report
• Calgary Report
• Edmonton Report
• Regional Alberta

About the project

The AFA has partnered with the Rozsa Foundation, Calgary Arts Development, Calgary Foundation, Edmonton Arts Council, and Edmonton Community Foundation, to support the Spotlight on Arts Audiences research project. The work will survey arts-inclined audiences in Calgary, Edmonton, and across the province to provide data that is useful and timely for arts leaders and organizations three times per year over the next two years.