Spotlight on Arts Audiences Edmonton #4

DATE :

Community NewsResearch All disciplines Edmonton

DEADLINE: March 13, 2025 - 9:00 pm

As Alberta continues to recover from a pandemic five years ago that changed public life and reshaped the economy, market conditions continue to be volatile and unpredictable. This work was developed exclusively for the arts sector to help arts organizations understand the market and their audiences. It builds upon research that began in 2020 but is designed to provide specific, relevant, and reliable facts to support the leaders in the arts sector as they build relevance and grow attendance.

Join Stone-Olafson, the Rozsa Foundation, and invited panellists on Thursday, March 13 to discuss the results of the 4th wave of research on arts audiences in AB.

Key topic areas for Wave 4:

  • Explore general interest in the arts/current levels of arts participation
  • Capture updated understanding of consumer mindset
  • Assess how well consumers expectations are being met in the arts
  • Explore methods to inspire potential audiences (mid-funnel marketing)

Date and time

Thursday, March 13 · 3 - 5pm MDT

Location

The Roxy Theatre - Theatre Network
10708 124 Street Edmonton, AB T5M 0H1

Agenda

  • 3 pm - 3:45 pm:  Research results from Mathew Stone of Stone-Olafson.
  • 3:45 pm - 4:15 pm: Panel Discussion
  • 4:15 pm - 5 pm: Reception and Networking

About the project

The AFA has partnered with the Rozsa Foundation (www.rozsafoundation.com), Calgary Arts Development(calgaryartsdevelopment.com), Calgary Foundation (calgaryfoundation.org), Edmonton Arts Council (www.edmontonarts.ca), and Edmonton Community Foundation(www.ecfoundation.org), to support the Spotlight on Arts Audiences research project. The work will survey arts-inclined audiences in Calgary, Edmonton, and across the province to provide data that is useful and timely for arts leaders and organizations three times per year over the next two years.

Register